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VJ151 Perfume Tour: Confidential Perfume Houses

  • 15 Jan 2014
  • 2:00 PM - 4:30 PM
  • meet at 1:45 PM at 5 rue des Capucines - 75001, Paris. Métro: Opéra or Madeleine.
  • 7


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Wednesday, January 15

The capital of perfume for centuries, Paris is also the birthplace of a relatively recent revolution in perfumery: the mysterious, independent world of confidential or “niche” fragrance houses. At a time when perfumes are more and more alike, conceived and marketed to attract as many customers as possible, niche perfumery blazes a new path, favoring the original over the mainstream and artistry over marketing. The perfumer is recognized as an artist; the perfumes, as works of art; and the boutiques, as highly unique and intimate spaces of discovery.

Come join us on our exclusive tour and step into this magical, private universe of high perfume art. Accompanied by your guide, Theresa, you will be personally greeted in the boutiques, learn the stories and concepts behind the houses, and discover some of the most artistic and distinctive fragrances in the world.

Instructor: Theresa de Belder is an experienced teacher and workshop leader in the fashion and business worlds with a particular passion for perfume. She enjoys sharing her love and knowledge of the art of scent gleaned through years of fervent research and study.

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