• Building your platform: using social media, attending conferences, gaining readers and a fan base and getting noticed by people in the publishing industry; revisit your query letters.
• The guts of publishing: metadata and why it's important, how to self-publish, the steps to publication.
• Promoting and marketing your book (whether you self-pub or have a traditional publishing deal, the author does a lot of the grunt work of promo these days) e.g. book events, book trailer, book club reading guides, blog tours.
• E-books, audio versions, serialization, iBooks (e-book enhanced with widgets) and further streams to publish/ promote the same work (creating a marketing funnel for your work.)
• Genre-specific marketing: literary needs word of mouth/ awards, genre fiction works well with a trilogy or series, non-fiction expert books -- can you promote via conferences, do Ted talks (or equivalents of), can you create a wider experience (eg. Gretchen Rubin's Happiness Project) where readers share how they've put a non-fiction book into practice, etc.
Instructor: Lizzie Harwood Lizzie created a boutique editing and publishing services business at http://www.editordeluxe.com and has two books launching this year: Betty and Alabama: Collected Stories and Xamnesia, a novel. She’s been a part of the Paris writing community since 2001 and has a master’s degree in English Literature and Film Studies (1st class honors).
You must be a member, and logged in, before you can register for online courses and groups that are restricted to WICE members and their guests. Join today or log in above.
Our online payment system is fast and secure.
10 rue Tiphaine, 75015 Paris, France
Contact | 01 45 66 75 50 | firstname.lastname@example.org
Association régie par la loi du 1er juillet 1901
N° Siret 380 703 595 00039