• Building your platform: using social media, attending conferences, gaining readers and a fan base and getting noticed by people in the publishing industry; revisit your query letters.
• The guts of publishing: metadata and why it's important, how to self-publish, the steps to publication.
• Promoting and marketing your book (whether you self-pub or have a traditional publishing deal, the author does a lot of the grunt work of promo these days) e.g. book events, book trailer, book club reading guides, blog tours.
• E-books, audio versions, serialization, iBooks (e-book enhanced with widgets) and further streams to publish/ promote the same work (creating a marketing funnel for your work.)
• Genre-specific marketing: literary needs word of mouth/ awards, genre fiction works well with a trilogy or series, non-fiction expert books -- can you promote via conferences, do Ted talks (or equivalents of), can you create a wider experience (eg. Gretchen Rubin's Happiness Project) where readers share how they've put a non-fiction book into practice, etc.
Instructor: Lizzie Harwood Lizzie created a boutique editing and publishing services business at http://www.editordeluxe.com and has two books launching this year: Betty and Alabama: Collected Stories and Xamnesia, a novel. She’s been a part of the Paris writing community since 2001 and has a master’s degree in English Literature and Film Studies (1st class honors).